MCM is the first outdoor farmers market in the Mission and with its establishment in 2010, increased the proportion of Mission households within walking distance of a farmers market from 14% to 54%. Such proximity to fresh, healthy foods is strongly associated with higher fruit and vegetable consumption and reduced prevalence of obesity.
MCM has a host of active programs to increase fruit and vegetable consumption throughout the Mission, in particular among families at greatest risk for obesity and diabetes.
Mercado Match EBT Matching Program
MCM has accepted CalFresh (formerly food stamps), WIC Checks, and Senior FNMP benefits for purchase of fresh produce since its inception in 2010. MCM currently provides a $1 Mercado Match dollar for every $1 CalFresh dollar, up to $10 thanks to a partnership with Bi-Rite Market aimed at increasing access to healthy fruits and vegetables for CalFresh participants. CalFresh participants can take advantage of this benefit once per week, while supplies last.
Health Promotora Project
The Mission Health Promotora Project – a collaboration between SFGH Healthy Lifestyles Clinic, UCSF Pediatrics Department, Urban Sprouts and the Central American Resource Center (CARECEN) – is another program MCM is leading to reduce diet- and activity-related diseases among Mission families. Through brief, bilingual, evidence-based interventions at the Market like one-on-one counseling, cooking demonstrations, and community workshops with health promotoras, this intervention instills an understanding of the relationship between physical activity, nutrition, and health while immediately providing fun opportunities to engage that understanding.