Bilingual Health Promotion


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The Need

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San Francisco has access to the best and freshest of local foods. Yet, many local families lack this access and are at risk for diet-related chronic disease. Communities of color are disproportionately affected, with more than 70% of Latino and African American individuals in SF obese or overweight. For the Latino community – who make up 42% of the Mission District – spending on food has decreased tremendously. In 2010, median expenditures on food by Latino households was less than average spending in the Great Depression! Health indicators for our youngest community members show an even greater need: Over 80% of San Francisco public school students in grades 5, 7, and 9 failed school fitness tests.

What MCM Does

With the Mission Mercado Match, MCM pairs direct incentives for purchasing healthy fruits and vegetables, with low-barrier, bilingual health promotion. The program includes bilingual, informal outreach efforts that meets parents, immigrants and low-income households where they are, including schools, community centers and clinics.

With our partner Urban Sprouts, MCM provides workshops and sustains repeat market attendance by creating a fun space around healthy food, approachable farmers, and easy nutritional counseling.

In 2015, MCM added over 200 CalFresh (formerly food stamps) participants and increased fresh food incentives by over 40%!

Since 2012, Over 4,000 community members have been reached through our community cooking classes, health and wellness events, and programming at Mission Community Market.

Your support

Your donation directly supports:

  • More nutrition counseling and cooking demos in a low-barrier, accessible setting;
  • Bilingual outreach in schools, churches and existing community networks to increase access to fresh, healthy foods through the Mercado Match
  • A food movement that is inclusive of our entire community in a fun, family atmosphere at MCM.

Help us grow and provide nutrition classes in 2016

«  Donate to MCM today  »

Thank you to the Bi-Rite community fund for supporting the Mercado Match