La Cocina

La Cocina Entrepreneurs Hit the Streets

Posted on by Mission Community Market in 4505 Meats, Blog, Chaac Mool, HellaVegan Eats, La Cocina, Sugarfoot Grits | Leave a comment

Over the past six years, La Cocina’s Street Food Festival has become a San Francisco staple. The festival features innovative food, education and discussion, and a chance for the SF community to share experience and taste with each other.

At the center of all the flags, festivity, and great-eating are passionate woman. That’s right––along with filling your stomach, the festival is a radical way to support local female entrepreneurs.

La Cocina started in 2005 and is based in the Mission District of San Francisco. The organization provides training, practice-spaces, and support to local food entrepreneurs, focusing on low-income women who want to break into the food industry. Traditionally, working in food can be difficult for those from under-privileged areas, because running a successful food business requires a large overhead cost. And, like so many other industries, being a woman–particularly a woman of color–presents challenges of its own: lower pay and fewer opportunities. Even though San Francisco is the home to many non-male powerhouses creatively running and owning their own business, the public image of a chef is still male.

That’s why La Cocina’s innovative program is so important––it creates space for and amplifies the voices of women who are passionate about food, San Francisco, and their families. La Cocina describes this process, and the content of their program on their website. You can also watch their 6-minute film called “Tameles & Piroshkis: A Journey Stuffed with Love” (but be warned: you might cry). Featured in the video are two of La Cocina’s incubator businesses. Other incubators might be familiar faces to you from MCM––Chaac Mool, Sugarfoot Grits, and HellaVegan Eats are all connected to the La Cocina program.

“[La Cocina] is about the general day to day support,” said Stephanie Fields, owner of Sugarfoot Grits. “During my first outdoor festival they came and stood with me for my health inspection. Health inspections are scary––it’s like Mary Poppins checking the dust under everything. It sounds boring, but that support means a lot.”

What is the festival?

La Cocina’s Street Food Festival is a multi-day celebration of local food vendors and top chefs. This year, the festival will be kicked off on Friday, August 15th, with the new Friday Night Family Meal, which will feature unlimited varieties of fried chicken from 11 different chefs hailing from Seattle, Oakland, Austin, Alabama, and San Francisco.

The main event––a street food festival boasting over 80 vendors––will be hosted on Saturday, August 16th in the Mission District. On Folsom St. between 20th and 26th, the city will be transformed into an urban food paradise. Expect big crowds, big portions, and even bigger smiles.

La Cocina notes on the event page that the most important part of the street fest are the women who “drive and inspire the festival every year and serve food any street, neighborhood, and the whole Bay Area should be proud of. By serving food, they serve the community, and continue to make the Bay Area’s foodscape one of the most vibrant and diverse communities out there.”

Lastly, the La Cocina community is providing a platform to talk about food with the La Cocina Food & Entrepreneurship Conference on Sunday, Autust 17th. The conference includes conversations about fair prices for ethnic food, food manufacturing, how to use food to bring communities together, and interactive workshops! To be part of the conversation, buy a ticket online. Don’t worry––if you want to go but don’t think you can afford it, La Cocina is funding scholarships.

What should I eat?

As much as you possibly can! Make sure to visit MCM’s own HellaVegan Eats, who will be serving potsticker burritos–a sweet and sticky meal packed with rice, vegetables, potsticker skin and wrapped in a tortilla–”chicken” and waffle mini bites, and their incredible strawberry-watermelon-basil aqua fresca (seriously, how does such complex flavor come from water?!). HellaVegan describes their food as a “multi-cultural explosion of flavor,” and their dishes always deliver color and taste. You’ve seen them every Thursday this summer, handing out their hellafornia burritos, crunchy salads topped with tofu or tempeh, and vegan cupcakes to hungry crowds at our mercado.

And don’t miss 4505 Meats, another MCM favorite, who will be serving the festival with “Frankaroni” and cheeseburgers. Last year, their macaroni rendition caused swarms of hungry cheese-lovers to crowd their tent, so be sure to visit early!

If you’re still hungry, finish the day with something sweet––try one of the eight treats from this list by 7X7SF.

At Mission Community Market, we appreciate all of the hard work that our vendors put in. As an event celebrating local talent and dedication, La Cocina’s Street Food Festival is a remarkable opportunity to engage with the SF food community and share light and love with the streets of San Francisco.

A Sweet Addition to MCM

Posted on by Mission Community Market in Blog, La Cocina, Sugarfoot Grits, Vendor of the Week | 1 Comment

A woman hangs out of a window, leaning over the edge to serve grits. On the other side of the window, the grits are cooked in small batches, with lots of cream, cheese, and hot sauce.

That’s the vision that Stephanie Fields had before she started Sugarfoot Grits. A southerner passionate about food, Fields came to Sugarfoot Grits with her favorite food and a great nickname. “Sugarfoot is a family nickname,” Fields says. “My uncle called me Sugarfoot when I worked in his restaurant. He gave me a lot of love.”

"Sugarfoot is a family nickname.

“Sugarfoot is a family nickname. My uncle called me Sugarfoot when I worked in his restaurant. He gave me a lot of love.”

But before Fields was dreaming of corn, she was a long-time Mission Mercado shopper. The southern-style greens that she serves alongside her bowls of grits come from Blue House Farms, and she supports many farmers by stocking her personal kitchen with their produce. Now, Fields is taking on a new position at MCM––one behind the vendor table.

Sugarfoot Grits initially expressed interest in selling at MCM in 2013, before Fields was accepted to La Cocina program and expanded her business. “I wasn’t ready then,” Fields says. “But Emily [MCM’s market manager] kept up with me and now, I’m ready.”

La Cocina is a San Francisco initiative based in the Mission District that works to give low-income women the tools that they need for success in the food industry.

To Fields, the support that came from La Cocina meant everything for her business. “I had decided that I was going to do the business no matter what,” Fields says. “But in retrospect, I’m not sure that I could have done it without [La Cocina’s] help.” And the training that La Cocina gave behind the tent didn’t stop after Fields brought Sugarfoot Grits to market. “It’s about the general day to day support,” says Fields. “During my first outdoor festival they came and stood with me for my health inspection. Health inspections are scary––it’s like Mary Poppins checking the dust under everything,” she says, laughing. “It sounds boring, but that support means a lot.”

“I had decided that I was going to do the business no matter what. But in retrospect, I’m not sure that I could have done it without [La Cocina’s] help.”

La Cocina also supported Fields through a “night market,” which was the first market that Fields had ever done. “We had a line of 20 people at all times,” she says. “It was crazy.”

But all of her work with La Cocina, as well as the plethora of pop-ups that she has done over the years, has armed Fields with the tools she needs to run a successful business––and the flavors she needs to make her grits delicious. Fields cooks her grits in small batches on-site, which means that each bowl is fresh and hot. The on-site cooking also serves as a demonstration for customers. “It makes it more interesting,” says Fields.

Fields’ corn grits are organic, and cooked with cream and cheese sourced locally. Fields tops the grits with more cheese, and southern-style greens, braised in apple-cider vinegar and with lots of added mushrooms. “I try to make it more vegetarian friendly,” Fields says. The mushrooms add savory-flavor to the grits and make them more hearty. But Fields’ grits aren’t only for vegetarians––she has pulled-pork, too, and plans on bringing chicken and dumplings to the market in future weeks. Other menu plans include sweet potato pies and a tomato-based soup with beef, lima beans, and corn.

Perhaps the flavors in her grits are welcoming because they don’t come from a traditional kitchen. “I have no culinary training,” Fields says, “I started cooking for myself for real after college.” During that time, Fields says that she was “cooking lots and lots of vegetables and couscous.”

“I learned about food then,” Fields notes. Then, in 2012, grits became her signature dish. “Grits are my favorite food,” she says. “I started bringing cheese grits to parties, and I started having pop-ups.”

Fields’ food is more than a warm bowl––to her, grits are a connection to her home and family. “I cooked grits growing up,” she says. “I’m from North Carolina, and [the grits] connect me to my family and cultural lineage. The South has a rich but difficult history. This is a positive way to connect with people.” And, Fields notes, laughing “In San Francisco, being from the South makes me special.”

“I’m from North Carolina, and [the grits] connect me to my family and cultural lineage. The South has a rich but difficult history. This is a positive way to connect with people.”

Now, Fields has a chance to bring her favorite food to a new audience. “I spend most of my time in the Mission District,” she says, “and I’m just glad to be in the neighborhood.” And so far, that audience has welcomed Sugarfoot Grits with open arms. “I had one lady who was really sweet, who said ‘welcome to the neighborhood,’” Fields says. “That made my day.”

Jarred Spring Garlic Dressing w/ Roasted Potatoes & Peppers

Posted on by Mission Community Market in Blog, Blue House Farm, Happy Boy Farms, Jarred SF Brine, La Cocina, Mercado Kitchen, Recipes | 1 Comment

Photos taken by Daniel Sullivan Jr. Instagram: @dsulliphoto

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Emiliana Puyana from Jarred SF Brine aims to positively impact the world through tasty, crunchy pickles. After growing up in Venezuela, Emiliana pursued her love of food by attending the Culinary Institute of America in New York. Now she has created Jarred SF Brine, a pickle business that operates out of La Cocina using local and sustainable fruits and vegetables picked at the peak of their seasons.

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Before talking with Emiliana, we didn’t know much about cooking with pickles. Pickles are usually eaten straight out of the jar, right? Thankfully Emiliana has a wealth of knowledge about easy ways to pep up everything from salads to cocktails using her delicious creations. She offered the inspiration for this recipe and has many more ideas to give. Check out the recipe page of her website, or better yet, stop by her stand at MCM this thursday to taste her pickles and ask for some inspiration on how to cook with them.

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This Pickled Spring Garlic Dressing recipe can be used in endless ways–try it as a seafood marinade or for dipping artichokes. We decided to roast Fingerling Potatoes from Happy Boy Farms thanks to their buttery texture and thin skin which doesn’t need to be peeled. For a little smokey spice, we added Padron Peppers from Blue House Farm. You can find the full recipe after the jump.  Read more